Getting something for “free” and not trading anything in return for a result is an awesome thing. No wonder free online classifieds, real estate portals, and even social media are a godsend to any real estate professional. imply post a real estate condo, townhouse, or house and lot for sale, and you get more eyeballs as compared to marketing your property using traditional means.
But is publishing your property for sale as a free listing really a good thing? After all, the cost of attracting and engaging with prospective clients can get very expensive (ex. flyers, tarpaulins, transportation expenses going to and from property viewings), and getting your property listed for free is a business saving you’re willing to take.
Making your listings stand out
With the competition out there, sometimes it’s better to shell out a little extra to maximize the full potential of your real estate listing. This is because there’s too many real estate ads saturating your prospective clients’ newsfeed that it becomes easier for them to ignore yours along with the other ads as SPAM.
Spending money on a real estate listing may sound absurd to you, but hear me out. A free real estate listing is a good thing if there are only a few of you selling properties. In a market where there’s too many sellers saturating the online listings space, spending more on your real estate marketing makes sense.
Aside from guaranteeing more visibility, investing in real estate marketing also guarantees that your professional brand is out there. And when you establish your professional brand out there as the go-to real estate expert for the properties you’re selling, you’ve pretty much guaranteed success throughout your real estate career.
Here are a few more reasons why it’s good to invest more in your property listing:
1. A well-invested property listing has more visual appeal.
It is easy to lift or borrow images from the developer and use that for your property listing. However, the images or videos rarely align to what you’d like to pitch to your clients, especially if it has great selling points (Does it have a parking lot? Association dues?) Moreover, the same images may also have been used by your other colleagues or competitors.
As such, having your own quality photos or videos that you or your team have taken, or by a skilled photographer, does wonders for your listing.
2. A well-invested property listing is considered high-level content and not spam.
If there’s one thing that your prospective homebuyers don’t like, it is how lacking in information some real estate listings are. Moreover,there’s no way to make sure whether the information on the property listing is legit, that there’s no other choice than to take the credibility of the listing in its face value.
Publishing your listing on a real estate marketplace ensures that your property for sale or rent is legit. Listings on a real estate marketplace are often linked or associated with high-quality content like property pages, 360 virtual tours, and even on a homebuying resource blog.
3. A well-invested property listing gets more reach due to relevance.
Instead of competing with other listings that has long attached themselves to common search keywords like “condo for sale” or “apartment for rent” in the search results page, your published listing will be showcased differently. Aside from showing your listing on the search results page based on your relevance to your prospective homebuyer’s preferences, your listing gets premium placement on high-visibility areas of a webpage.
These efforts are also supplemented by proactive marketing efforts geared towards likely interested buyers.And when you get relevant reach, you’ll reach more home seekers who are looking for the home that you can provide.
4. A well-invested property listing gets after-ad inquiry support and management you don’t normally get in online classifieds.
Quickly responding to your online customer inquiries is key to making a big professional impression. But how do you maintain that counting the number and the frequency of their responses?
Well-invested property listings often come with add-on features like an inquiries tracker that allows you to track the sales stage of each client, from the moment he or she inquires about the property, schedules a viewing, to either agreeing to purchase or pass on to a more better offer.
Moreover, there’s always that support from account managers ready to ensure that every inquiry has been serviced. Account managers are also handy when it comes on how to service underserved inquiries, and other technical concerns.
5. You build your own referral network using your published property listings.
A top real estate professional’s quality referrals often come from a solid client network he or she has successfully built over a long period of time. These referrals are either repeat clients or are people who have trusted a former client’s recommendation.
Well-invested property listings allow you to sign off with a link to your complete broker profile, which is often lacking in online classifieds and real estate portals. Broker profiles like this one will give you an opportunity to get commendation about your real estate expertise, responsiveness, professionalism, job proficiency, and customer service from your clients, whether they have bought a home, or will not do so in the next few years.
6. Have a pre-selling property for sale? You can forgo all of these and invest in proactively grabbing or receiving incoming inquiries instead.
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