History has it that the world’s first multiple listings service (MLS) was born based on a principle quite unique to real estate: “Help me sell my inventory and I’ll help you sell yours.”
It was in the late 1800s and the United States was in an unprecedented economic boom. American real estate brokers usually gathered at the offices of their local associations to share information about properties they were trying to sell, and agreed to compensate other brokers who helped sell those properties.
Much has changed since then, but the principle of sharing listings has remained the same. In the advent of the Internet, the process has been rendered much easier and more efficient. Real estate brokers can now share and advertise their listings in real time.
Today’s MLS follows pretty much the same principle, but now they provide listing brokers a safer and more effective avenue to publish an offer of compensation to their fellow brokers.
Quite expectedly, the United States with its mature property market and huge economy is the world’s leader when it comes to MLS. Given the Philippines’ relatively smaller real estate sector, do we need an MLS? The obvious answer to this is yes. And one progressive group of real estate brokers has taken on a huge task to form a cohesive community of member-brokers through its very comprehensive MLS.
Powered by ZipMatch, the The PMRB-MLS has three distinct advantages: Listings are stored in a secured and centralized server where they can be easily verified for authenticity and accuracy. Open only to PMRB members, listing brokers can be sure that no one outside the organization can access their property listings. Every broker gets his or her own user name and password, and has the control to upload, check, and modify the listings’ details. In an era when everything is literally a mouse click away, it’s easy to get lost in an ocean of unverified property listings and unreliable information. It is therefore important to take advantage of today’s technologies to get connected with your fellow licensed brokers. You’ll be amazed by how much you can accomplish together. Brokering a real estate purchase is a huge deal, not to mention it entails a lot of hard work and patience. With PMRB-MLS, you can be sure that your listings get to the right people, so you can deal with the more important stuff. Most importantly, the PMRB-MLS aims to change the way the Philippine real estate sector does business, one small step at a time. It aims to promote a more cohesive and productive community of real estate brokers, one that’s focused on fostering unity and professionalism.1. It Is Centralized and Secured
2. You Can Easily Connect with Other Brokers
3. You Can Access It Anytime, Anywhere
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